Good afternoon, everyone. I just want to take three minutes to talk about goal setting. Many people will talk about getting back into the gym for their New Year’s Resolution. Then, they spend one day in the gym and realize that the gym is hard. Those goals don’t last too long. So, let’s focus on our business goals!

You know the drill—January first, we’re fired up, writing down resolutions and business targets. By February? Back to square one. Why? Because most goals aren’t goals at all. They’re hopes. They’re massive leaps with no ladder. So today, I’m pulling from what works: the SMART method. S stands for specific. Vague stuff like, “I wanna do better,” dies fast. Instead, say, “I will grow my client base from five hundred in 2025 to six hundred by December thirty- first, 2026. That’s crystal clear. M is measurable. How do you know you’re winning? Count it: that’s one hundred new clients, twenty thousand extra bucks if each client averages two-hundred dollars. A is for attainable. Not impossible, but also not lazy. One-hundred new clients isn’t rocket science if you plan. R is Relevant—does this move your business? Absolutely, more clients mean more stability. T is time-bound. End of next year. Boom, your SMART goal is locked in.

Now, here’s where folks usually drop the ball. They create their SMART goal, then never look at it again. I challenge you to not do that! Instead, break it down into bite-sized pieces. Instead of looking at the whole thing, divide it by 12 for each month. That’s only eight to nine new clients a month. Monthly, that’s two a week. Weekly? That may mean one solid outreach or one check-in on your list. And then look at what fuels that—maybe fifteen percent more in ads, not double, but just enough. Maybe post twice instead of once. Maybe call back the lead you skipped last week.

Every day, ten minutes. Do that for sixty days straight—you’re twenty clients ahead, not even thinking about the goal of one hundred. By July? Halfway there, and it felt… easy. Because bite-sized wins turn into muscle. Track it! Use a phone note, a spreadsheet, a wall chart or whatever works best for you. Miss a weekly goal? Figure out why. Too busy? Delegate. Market dry? Shift angles. Adjust, don’t abandon. Set one SMART goal tonight. Break it down like this. And honestly, if you do nothing else tomorrow, just take that first chunk. Your year will thank you.